One8Nine entrusted Tailored Spirits Co. with their extensive portfolio of casks, their vision was bold: to create a brand rooted in the theme of Time – a concept intrinsic to whisky itself. They needed more than packaging; they needed a story that could evolve across multiple releases while maintaining a timeless identity.

Challenge

To design a cohesive yet evolving series of whisky releases for One8Nine, each collection tied to the central theme of Time. The challenge was to create a visual and tactile language that could adapt across varying price points while maintaining consistency and prestige.

Deliverables

• Concept and structure for a multi-tiered, extensive collection
• Glass decoration and label design
• Luxury presentation boxes & protective shipping solution
• Export compliance & worldwide logistics management
• End-to-end bottling coordination

When One8Nine entrusted Tailored Spirits Co. with their extensive portfolio of casks, their vision was bold: to create a brand rooted in the theme of Time – a concept inseparable from whisky itself. 

They needed more than packaging; they needed a story that could evolve across multiple releases while maintaining a timeless identity. 

Our role was to shape this vision into reality. Crafting their brand identity into a cohesive, tiered series that presented the full range of their offerings – from entry-level whiskies to extremely rare, limited edition runs with unique concepts and artwork.

Time was identified as the pivotal concept that unites each release - visualised through astrological themes; from the light-brushed landscapes painted by the suns arc through the skies, the symbiosis of the sun and moon, and the ancient myths related to these celestial bodies.

Every detail was designed to honour both the whisky and the legacy it represents.

The Eternal Cycle

Few things capture the passage of time as vividly as the daily rhythm of the sun and moon. 

This entry-level tier in the collection divides the cycle into eight distinct moments, beginning with First Light – release no. 1 – and ending with the Full Moon at midnight.

Each stage was expressed through paintings that explore how shifting light interacts with the landscapes tied to the whisky’s provenance. In collaboration with an artist, we created bespoke works that embody dawn, midday, dusk, and nightfall – where light itself became the unifying motif.

Artwork

Painting the essence of time

Each bottle in this collection serves as a canvas for the artwork it bears – created by a contemporary digital artist, the series captures the shifting light of a single day across the regions that give life to each expression.

For Benriach 1997, the featured piece portrays the first light of dawn breaking over Speyside. Soft hues of gold and fire emerge through the early mist, illuminating the gentle contours of the land surrounding the distillery. 

Through the considered pairing of art and whisky, the design celebrates the unique sense of place and time that defines Benriach 1997.

Whisky Profile

benriach 1997

Nestled in the heart of Speyside, Benriach Distillery has been quietly crafting whisky since 1898, earning a reputation for its inventive spirit and depth of character. Founded by John Duff, the distillery has long been celebrated for its ability to combine traditional techniques with bold experimentation, producing expressions that are both classic and intriguingly unconventional.

Benriach draws its water from the mineral-rich Burnside Springs, lending a distinct vibrancy to its spirit. Known for exploring a variety of cask maturations and both peated and unpeated styles, the distillery’s whiskies showcase a remarkable spectrum of flavour.

This rare 1997 vintage captures Benriach at a defining moment in its modern renaissance – a beautifully matured single malt that embodies the distillery’s signature balance of fruit, malt, and subtle smoke. A true reflection of Speyside craftsmanship, it offers a glimpse into the innovative heart of Benriach’s whisky-making legacy.

• Colour: Golden harvest barley
• Nose: Meadow flowers and lily pollen blend with light honey and milk chocolate. Notes of peach skin and hazelnut appear, with a hint of golden syrup, white tea, and pepper in the background.
• Palette: Caramelised apples and sweet pastry, touched with cinnamon and liquorice for a rich, spicy bite. Ginger, white chocolate, oak and maple syrup add sweetness and warmth.
• Finish: Deep and fruity, the whisky balances sweetness and spice. A long, satisfying finish leaves rich, lingering layers on the palate.

The Sun and Moon

The eternal cycle - prestige release

The Sun and Moon tier builds upon the foundation of the first release, elevating the series with a refined, minimalist aesthetic. 

Here, the complete design is screen-printed directly onto the glass, forgoing a paper label entirely, creating a premium, understated finish. 

Here the essence of time is encapsulated in the celestial bodies of the sun and moon in union, and their eternal passage through time and space. It captures the quiet elegance of light and shadow in motion.

Presented in a velvet lined presentation box finished in luxury GF Smith uncoated paper stock and gold metallic foil.

Whisky Profile

Blair Athol 1988

Blair Athol Distillery in Pitlochry is one of the oldest distilleries in Scotland, with a rich history dating back to 1798. It holds a storied place in the country’s whisky-making legacy, originally founded by John Stewart and Robert Robertson. Known for its rich, smooth single malts, the distillery has operated through centuries of ownership changes and continued innovation.

The distillery’s water source, the Allt Dour Burn, is known for its purity, adding to the unique character of the whisky. With a history that spans more than two centuries,
Blair Athol Distillery continues to be an iconic part of Scotland’s whisky heritage.

Despite its long legacy, no one has ever released a 38-year-old Blair Athol whisky to the market - until now. This rare and special expression, which highlights the distillery’s mastery in ageing whisky, offers whisky enthusiasts an exclusive opportunity to taste a piece of history.

• Colour: Rich Canadian Maple
• Nose: A collection of forest fruits, combining blackberries, blackcurrants and warm oak, with a background of toasted almond nuttiness.
• Palette: A voluptuous and mouth coating texture with a full body, powdered rich dark cocoa, dark berry compote reduction, a little herbaceous with an earthy base.
• Finish: A long lasting and rolling finish, with more of that soft oak influence, a little more dark chocolate with a lingering sweet zest from candied orange peel.