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Experimental Whisky: The Story Behind the Concept

At Tailored Spirits Co. Our passion for whisky goes beyond tradition. We believe that single cask spirits are not just about heritage, but also curiosity, exploration and innovation. Our Experimental Series is an expression of that belief, an invitation to explore. Whisky, crafted for the curious.

The Series Concept - Unique and Incredibly Limited Micro-batch Whisky

A collection of our most creative whiskies. Experiments in single cask maturation, intriguing finishes, distillation and ages.

An invitation to explore the unexpected and try something a little special. Never to be repeated and extremely limited small batch production, you may be one of only 52 people to own a bottle in the world.

Through the beauty of experimentation we have curated a selection of whiskies to spark curiosity and share the wonder of colour, aroma and flavour.

Whisky Cask Maturing - Not For A While

Collectibility

It is not just the wonderful whisky inside the bottle that is experimental, the series concept and the label are pushing the boundaries of innovation while providing a little nostalgia, for those who know.

Each experiment has a 4 letter code word signifying which release it is. The tear away tag is designed to be collectible, tear off and adhere together over the supplied ticket wicket to remember the experiments you have tasted.

Collect 6 separate experiment tags and you’ll gain exclusive access to purchase an incredible special ‘black edition’. Bottled only for collectors and a whisky you won’t want to miss.

Collectable Tear Off Tickets
Collection of Experiment Tickets

Design Concept and Inspiration

As part of the development of this series we wanted to push the boundaries for what is possible with not just the whisky but also the design and production of the bottle. With first of their kind in whisky labels, with collectable tear-off tags inspired by vintage ski tickets, bold colours and design language evocative of lab receipts and showcasing the variety of tastes and character available to us.

The Label - Vinyl material with a reverse kiss-cut and perforation allowing for the backing to be retained and the label to be tear off as intending without ripping.

The Ticket Wicket - As is used on many vintage Ski hills the ticket wicket was designed to loop through your zip and be a visible pass for your hill ticket for the day.

The Tear Off Ticket - The ticket is designed to fold over the ticket wicket and be a visual collection of the experiments you have explored. Collect 6 and get access to a special black edition bottle at break even price.

The Four Letter Code - Vintage Ski resorts employed a similar 4 letter coding, making the pass easy to identify but not showing the date as that would be easy to forge and ski free for the day.

The Lab Styling - As the Experimental Series is designed to be an opportunity to explore and experiment with your own whisky tastes the labratory inspiration was a core theme that we wanted to carry through into the final bottles. The font inspired by a lab printout.

The Bottle - Continuing with the scientific inspiration we selected a bottle that was reminiscent of what might be found in a laboratory setting. Fitting neatly in the hand.

The four letter codes help identify the experiment and continue alphabetically. Each letter beginning the word of the next release in the series, while also hinting at a connection to the distillery at which the Experiment was selected from - can you find the connection between the code and the distillery?

The Experimental Whisky Bottle Design

The Experiments So Far

EXPERIMENT 1 AXIS

AXIS - 7 Year Old Croftengea 50cl

Maturation - Single Cask Oloroso

Sherry American Oak Bloodtub (35L)

ABV - 58.8%

Number of Bottles - 52

Price - £59.50

EXPERIMENT 2 BUCK

BUCK - 13 Year Old Fettercairn 50cl

Maturation - Single Cask Ribero del

Duero Spanish Red Wine Cask

ABV - 54.1%

Number of Bottles - 84

Price - £84.50

EXPERIMENT 3 CLAW

CLAW - 8 Year Old Ardmore 50cl

Maturation - Single Cask Cognac

French Spirit Cask

ABV - 60.4%

Number of Bottles - 60

Price - £72.50

EXPERIMENT 4 DATE

DATE - 15 Year Old Aultmore 50cl

Maturation - Single Cask Refill

Montilla  

Sherry Hogshead

ABV - 58.3%

Number of Bottles - 151

Price - £84.50

EXPERIMENT 5 ECHO

ECHO - 13 Year Old Benriach 50cl

Maturation - 1st Fill Pedro Ximenez

Sherry Octave  

ABV - 56.3%

Number of Bottles - 81

Price - £82.50

EXPERIMENT 6 FORT

FORT - 13 Year Old Dailuaine 50cl

Maturation - Refill American Oak and

finished in a 1st Fill Port Hogshead

ABV - 48.3%

Number of Bottles - 109

Price - £79.50

BLACK EDITION EXPERIMENT 1 ANAM

BLACK EDITION ANAM - 23 Year Old Springbank 50cl

Maturation - 1st Fill Sherry Butt

ABV - 53.9%

Number of Bottles - 33

Price - £495.00

The collection and the experiments continue.....

Find the latest bottles at our online shop.

Article by

Tom oversees brand and creative direction at Tailored Spirits Co. With a strong passion for whisky and design, he crafts personalised branding experiences that captivate and engage clients.

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