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Discover Our Whisky World Insights, Stories, and Trends

Explore our blog’s articles for expert insights, behind-the-scenes stories, and inspiring client case studies. From whisky-making traditions to the latest trends, join us on a journey into the art and spirit of whisky

Close up of the Maestro bottle

Maestro: Where Celtic Tradition Meets Malaysian Spirit

A 33-year-old Macallan became the heart of Maestro — a brand born from the union of Malaysian heritage and Celtic tradition. From identity to bottle and luxury packaging, Tailored Spirits Co. turned a cask into a statement of culture, craft, and legacy.

Designer Tom working on the packaging concept for One8Nine’s The Eternal Cycle whisky, reviewing material swatches, label artwork, and bottle design sketches on his desk.

One8Nine - A Timeless Whisky Identity

One8Nine partnered with Tailored Spirits Co. to craft a whisky brand defined by Time — a concept woven through every release. From concept to packaging, each edition evolves while preserving the brand’s enduring elegance and celestial inspiration.

Peat Bog, Peat Harvest, Whisky Peat, Peated Whisky, Scottish Peat, Smoky Whisky

Peat and Whisky: A Story of Smoke Now Under Fire

Peat - Once synonymous with the majority of Scottish whisky production, is now somewhat polarising in todays world. An almost fossil fuel with limited supply and environmental consequences. Here we explore the history of peat, where it comes from and the whisky industry's challenge of balancing environmental impact with heritage and history.

Cask whisky being regauged and remeasured

What is a Regauge and Why is it Not Always Precise?

You may have heard of a process with maturing whisky, affectionately known as the Angel’s Share. This evaporation is what creates such wonderful whisky, though it does mean we don’t know exactly what is left in the cask as it matures, unless we open it up and check.‍

Top 10 global markets for Scotch whisky exports for value and for volume in 2024

Scotch Whisky: The Worlds Love Affair

The latest Scotch Whisky Association (SWA) Scotch whisky export market insights have been released. A hotly anticipated report of the figures for the year in 2024 given the 'turbulent' global economic climate. While there has been a notable change in the values and volumes of Scotch whisky exported around the world, it is abundantly clear that the world's love affair with Scotch whisky is as strong as ever.

A selection of the most popular whisky and whiskey bottles in the world

The Worlds Most Popular Whiskies

Have you ever wondered just what the best selling whisky in the world is? You could be forgiven for thinking, Jack Daniels or Johnnie Walker. Though these brands are undoubtedly iconic and both feature in the Top 10 - they are in fact pipped by not one but 4 brands that you might think are rather obscure.